Why many bloggers quit blogging

Man fed up!

We all know that feeling: you just wrote an article where you are proud of, spended many hours researching, writing and revising your article and when you published it, visitors rate hardly went up. Those are the moments that made many of us quit blogging. But what many people tend to forget is that blogging is a marathon not a sprint. Only if you keep writing you can improve your blog.

So the name of the game is not giving up. But we all know that’s easier said than done. So for those moments we’ll give you some tips. Hopefully you can use them to get yourself back to writing. After all, the internet is only a great place if great content can be found on it!

You didn’t Love what you wrote

The number one rule perhaps, the biggest reason why many of us quit blogging: If you only write about specific topics because you think they will attract a lot of visitors you will lose interest to keep writing.

The thing is that writing an article demands a lot of devotion. If you can’t be passionate about what you are writing you will most likely quit blogging. Not everything you write about can be in 100 percent in alignment with your interests. But if you see that not at least 50% of what you write about interests you it is perhaps time to rethink your strategy.

Tips:

  1. Try to delay writing an article that interests you less when you just wrote one. Recharge your “batteries” by writing something where you can be more passionate about.
  2. Delaying writing about topics that interest you less can give you time to think about bending the topic in a way that it crosses more with your personal interest. Don’t be afraid to give it a more personal twist.
  3. Don’t be afraid to write about things that you like. If you write about what you like the chance is bigger that you will write quality content. That will be more appreciated by your visitors than articles which are so-so.

You hated your blog’s niche

This goes further on the previous reason. If you are hardly ever passionate about your articles, there is a big chance that you’ve chosen the wrong niche. You always have to start from something you can be passionate about. Other reasons to start blogging are never as powerful. Yes, that includes money as well!

Look, when you first decided to start blogging you were passionate about creating your own blog, right? When choosing a niche you should be at least as passionate. That passion you had when you started your blog eventually fades away. If you then only wrote about a niche where you didn’t care about to start with it is only natural to quit blogging.

Tips:

  1. it’s not bad to have a ‘smaller’ target audience when choosing a niche. It is better to have a somewhat smaller pool of possible visitors which you know you can impress, than to have a big one which don’t even visit you at all.
  2. When writing about a niche you like you can even plan how to get new people into the topic. If you can write passionate chances are high that you can passionate other people as well. Visitors that discover a new interest because of you have a high probability of returning to your blog.
  3. When undecided about what to write try asking your environment. Often they will be able to say what you talk a lot of. No niche is too stupid, if you like it others will as well.

You burned yourself writing

Writing many articles are great. But often we tend to be a bit too enthousiast and start writing one article after the other. As a result you will get fed up with writing. This is a very common reason why people quit blogging. Sometimes we should just put a halt to writing and recharge our “creative batteries”.

When we force ourselves to write much we also push other things that we like to do aside. Once we start denying ourselves things we like, our hobby (writing) is starting to feel as a obligation. You can deal with this by scheduling small breaks after each writing session.

Tips:

  1. Keep track of which days of the week you have the most visitors, try to publish an article the day before or on the same day. The day afterwards you should schedule some breaks.
  2. Breaks are not only great to recharge your batteries from writing, they also can help you get new inspiration. Many of the most successful articles were written from ideas outside the working area.
  3. Publish on your own pace and keep to it. If you have written a few more articles schedule to publish them later. This way you can use that time for a bigger break and still be on schedule.

Recovering from a writing burn out has some more great tips to deal with this.

You were not consistent

Another reason why blogs don’t get the attention they deserved. Visitors and search engines alike want to know when to find new articles on your blog. By publishing them at regular intervals you will tell them when to expect new content and when to return. If not, people simply don’t know when to expect new content.

It is true that the more you publish the more you will be “rewarded”. But, the opposite is also true. When people like your blog and revisit them after you have been publishing articles each 2 days for the last weeks they will expect new articles around each 2 days. If you than didn’t publish anything in the next 4-5 days they will be disappointed. This often leads in them not returning anymore. Humans are habitual creatures, never forget that.

Tips:

  1. Write down how long it takes for you to write and publish a new article in general. Do this for a couple of weeks to find your own pace. Be well aware that you are timing and prevent yourself from “cheating”.
  2. When you found your pace publish at that rate. But never stop tracking how fast you write. It might well be that after a while you find yourself writing faster than before. Than adjust your speed little by little.
  3. Another big advantage of this is that you can “warn” your social followers when they can expect a new article. Waking up their interest a day before the actual publishing can do wonders for your visitors on publishing day!

A new day, a new beginning. Hopefully you can find new motivation and start writing again. Too many great blogs die a slow death because bloggers quit blogging after some motivation loss. But these tips should put you back on track. Apply them and your visitors and appreciation for your articles will slowly raise.

Some motivation tips for that extra push, enjoy!

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Posted in Web marketing.